“Royal Project 2024” at Gourmet Market and The Mall
The Royal Project Foundation, together with Gourmet Market and Gourmet Eats, is hosting the “Royal Project Product Festival.” This festival invites shoppers to explore hill tribe products under the theme “Colors of the Hill Tribes” at The Mall branches in Bangkapi, Bangkae, Korat, and at all Gourmet Market locations.
The Royal Project Foundation, in collaboration with Gourmet Market and Gourmet Eats, has organized the Royal Project Product Festival 2024. Presented under the concept “Color of Table – Colors of the Hill Tribes,” the festival showcases over 150 items produced through agricultural development efforts for highland farmers. Visitors can shop and taste cool-climate fruits and vegetables, processed products, teas, coffees, handicrafts, flowers, and dishes from well-known restaurants.
General Kampanat Ruddit, Privy Councilor and Chairman of the Royal Project Foundation Board, inaugurated the event, saying: “The Royal Project Foundation was established under the royal initiative of King Rama IX to promote the cultivation of cool-climate crops as an alternative to opium poppy farming. From its first operations at Ang Khang Royal Agricultural Station in 1969 to its latest developments at the Royal Project Development Center in Lertor, the Royal Project Foundation now supports and develops livelihoods for over 200,000 people across 39 communities in five provinces—Chiang Mai, Chiang Rai, Mae Hong Son, Lamphun, and Phayao. This includes four research stations and 35 development centers that produce more than 1,000 items, including fresh vegetables, fruits, processed foods, snacks, soaps, shampoos, fishery and livestock products, and flowers.”
Mr. Supavut Chaiprathitkul, CEO of Supermarket and Food at The Mall Group, highlights key products:
• Butternut Squash: Gourd-shaped with yellow skin and rich yellow flesh, high in fiber, low in calories and fat.
• Cape Gooseberry: Rich in vitamin C for bones, teeth, immunity, and vision health.
• Cherry Tomato: Small, sweet with a hint of tartness, rich in lycopene, which may reduce cancer risks.
• Royal Project Papaya: Sweet with firm flesh, high in digestive enzymes, vitamin C, and vitamin A.
• Blackberry: Juicy, sweet, and slightly tart, with a pleasant aroma.
• Various Salad Greens: Cos, rocket, green oak leaf, red oak leaf, and red coral.
• Macadamia Nuts: High in unsaturated fats, promotes good cholesterol, and strengthens bones and teeth.
• Whole Milk Feta Cheese: Made from buffalo and goat milk, firm, creamy, and intensely flavored.
New items include:
• Royal Project Berry Plus: A supplement made from berry extracts.
• Vegetable Fish Balls: Infused with scallop umami, shiitake mushrooms, and other vegetables.
• Fish Tofu: Available in flavors like kale and mushroom, pumpkin and mushroom, and purple sweet potato with black sesame.
• Pumpkin Crackers: Vegetarian, preservative-free, and MSG-free.
• Honey from Coffee Gardens: 100% natural honeycomb with essential minerals, amino acids, antioxidants, and immune-boosting properties.
• Premium Angkhang Green Tea Set: Delicately aromatic, blended with subtle fragrances.
• Skincare Products: Eye creams with gac extract, face creams with tea leaf extracts, and body oils infused with hemp seed oil.
The festival also features highland agricultural products, processed goods, handicrafts, flowers, and ready-to-eat foods made with Royal Project ingredients from renowned restaurants like Baan Khantoke, Lom Yen Coffee Shop, Laan Phandin, and Kanom Krok Settee 9 Na.
Shop and savor Royal Project products at the Royal Project Product Festival 2024:
• Now – November 14, 2024 at M Grand Hall, G Floor, The Mall Life Store Bangkapi
• November 14 – 20, 2024 at Promotion Square, 1st Floor, The Mall Korat
• November 21 – 29, 2024 at M Grand Hall 1, G Floor, The Mall Life Store Bangkae
• Available at all Gourmet Market branches until November 29, 2024.
For more details, follow Gourmet Market Thailand on Facebook.
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