Heineken Experience, a longstanding partner of Bakery Music for over 24 years, delivered an one-of-a-kind experience to Heineken fans, Bakerian enthusiasts, and music lovers at the highly anticipated “In The Mood Music Fest for the Bakerian.” This festival brought together legendary artists such as Nop Ponchamni, Boy Trai, Joey Boy, Scrubb, Soul After Six,Triumphs Kingdom, Yokee Playboy, alongside Bakerian Friends & Family and rising stars from the new generation, to welcome the ‘Celebrate Afterwork’ season with music, memories, and relaxation after a year of hard work.
This year, Heineken Experience invites everyone to embrace ‘Quality Socializing’ after a busy year through its Afterwork by Heineken Experience campaign, under the theme “Whenever You See the Stars, It’s Time to Celebrate Afterwork.” The festival’s landmark feature, Heineken Draught Land, a colorful space where attendees could enjoy a variety of experiences, including an exclusive photo booth, a lifestyle fashion zone featuring Heineken Experience premium merchandise, and a cozy hangout area serving fresh Heineken and Guinness amid the warm, festive atmosphere of the year-end winter breeze.
The surprises didn’t end here—Heineken Experience capped off the concert with a ‘Celebrate Mode On Moment,’ where attendees enjoyed music under the stars, led by “Nop Ponchamni” performing the iconic “Want to Close My Eyes” by Mr. Z (Somkiat Ariyachaipanich).
As a thoughtful touch, the event also featured the Heineken® 0.0 Booth, a zero-alcohol station designed to ensure everyone could head home safely. This initiative is part of the “Set Zero to Drink Driving” campaign, which included alcohol level checks and support from the Heineken® 0.0 team.
This collaboration between Heineken Experience and Bakery Music, spanning over two decades since 2001, highlights Heineken’s commitment to fostering creativity and delivering memorable experiences in Thailand’s music and festival scene. Through its Music Marketing initiatives, the brand continues to connect music enthusiasts and build a vibrant, joyful community.
The Afterwork by Heineken Experience campaign will keep the festive spirit alive with more exciting activities throughout the holiday season and New Year. Stay tune on upcoming events via the Heineken Experience TH Facebook page.
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