Southeast Asia’s Premier Hospitality & F&B Trade Show Delivers Exceptional Growth

The future of the HoReCa industry just got brighter with the conclusion of THAIFEX – HOREC Asia 2025, one of the most influential trade shows for hotels, restaurants, cafés, bars, and catering (HoReCa) in Southeast Asia. Held in Bangkok, Thailand, this global event once again provided a dynamic platform for business networking, industry innovation, and cutting-edge technology.

This year’s event ran from March 5–7, attracting over 19,454 attendees from 87 countries and regions, alongside 466 exhibitors from 25 countries. The show saw a 28% increase in global participation compared to its inaugural edition, solidifying its position as a must-attend event for hospitality and food service professionals.

Now in its second year, THAIFEX – HOREC Asia 2025 facilitated over 2,408 business meetings between industry leaders and key buyers—a remarkable 47% growth from last year. Buyers from Vietnam, Malaysia, Cambodia, and the Philippines led attendance, reinforcing the event’s reputation as a hub for business growth and strategic partnerships in the HoReCa sector.

With this year’s theme, “Shaping the Future of HoReCa,” the event spotlighted sustainability, digital transformation, and smart hospitality solutions, bringing together the latest in eco-friendly innovations, AI-driven automation, and data-powered service solutions.

Why THAIFEX – HOREC Asia 2025 Was a Game-Changer for the Industry

“THAIFEX – HOREC Asia 2025 has proven to be a vital platform for the hospitality and food service industry in Southeast Asia. It fosters international partnerships, introduces businesses to new technologies, and enhances competitiveness in an evolving market.”
— Mathias Kuepper, Managing Director & Vice President, Asia-Pacific, Koelnmesse

Unlocking Business Growth: Hosted Buyers Program

The Hosted Buyers Program at THAIFEX – HOREC Asia 2025 was a key highlight, providing unparalleled opportunities for business expansion and supplier connections. This year, invited buyers secured deals worth nearly USD 5 million (THB 168.75 million), underscoring the event’s role in accelerating growth for hospitality and F&B businesses.

“THAIFEX – HOREC Asia is a crucial platform for us in Vietnam. We met new partners, explored innovative solutions, and finalized major supplier agreements for ceramics and supermarket refrigeration equipment to support our business expansion.”
— Nguyen Duc Quynh, President of the Danang Hotel Association & CEO of MENAS Vietnam

Tech Lounge: Where AI, Automation & Smart Hospitality Converge

A standout attraction this year was the Tech Lounge, a dedicated space showcasing AI-powered automation, contactless service technology, and data-driven hospitality solutions.

“Tech Lounge allowed us to engage with hospitality leaders seeking to integrate AI and automation into their operations. We’ve seen a massive shift toward digital transformation in the HoReCa industry, and THAIFEX – HOREC Asia provided the perfect space to showcase our solutions.”
— Rachael Lee, Head of Business Development, FutureLog

With the rise of AI-driven hotel management, smart restaurant technology, and digital ordering systems, THAIFEX – HOREC Asia continues to be a hub for the latest HoReCa technology trends.

Asian Pizza Show Academy: Elevating Culinary Excellence in Southeast Asia

The Asian Pizza Show Academy, organized in partnership with Bellavita, the world leader in Italian food innovation, offered a first-class experience for pizza professionals, suppliers, and restaurant owners. With live masterclasses, premium ingredient showcases, and advanced pizza-making equipment, the program fueled the growing pizza market in Southeast Asia.

“THAIFEX – HOREC Asia opened doors for us to explore Thailand’s booming restaurant and pizza industry. It’s a strategic entry point into a fast-growing market, and we look forward to expanding our presence here.”
— Anna Cicogna, Export Manager, San Pietro a Pettine

THAIFEX – HOREC Innovation Awards: Recognizing Excellence & Sustainability

The THAIFEX – HOREC Innovation Awards 2025 set a new standard for quality, sustainability, and forward-thinking solutions. This year’s competition saw 125 entries, 26 finalists, and 10 winners, further reinforcing Thailand’s position as a hub for innovation in the hospitality and F&B sectors.

“Winning this award validates our innovation and enhances our global market presence. Attending THAIFEX – HOREC Asia for the first time was an exceptional experience, allowing us to connect with industry-leading partners and expand into new markets.”
— Andrea De Dea, Export Manager, Giorik SpA

Global Interest Surges: Thailand’s Role as a Hospitality & F&B Hub Strengthens

International participation surged at THAIFEX – HOREC Asia 2025, with 63% of exhibitors coming from global brands—a testament to Thailand’s strategic role as a business hub for hospitality, food service, and catering industries.

“As a European brand, THAIFEX – HOREC Asia introduced us to high-quality buyers and new market opportunities. We connected with over 30 potential clients and saw strong demand for our products. We’ll definitely be back next year.”
— Peter Cairoli, CEO, Gastros Switzerland

Join Us for THAIFEX – HOREC Asia 2026

With the continued expansion of hospitality technology, sustainable F&B solutions, and HoReCa business innovation, THAIFEX – HOREC Asia is set to deliver even greater opportunities in 2026.

Want to be part of next year’s success? Visit THAIFEX – HOREC Asia for more details!