Explore the Swatch Big Bold Irony Collection

Now, Swatch presents 5 new timepieces from the SWATCH BIG BOLD IRONY collection, featuring the iconic BIG BOLD model with a metallic twist. These watches are designed for individuals who embrace their uniqueness, daring to be themselves and defying conventional norms with unwavering confidence.

This new chapter in the BIG BOLD story ushers in a fresh perspective. It marks Swatch’s first foray into incorporating stainless steel into its BIG BOLD collection and pioneering the fusion of BIOCERAMIC innovation with stainless steel.

The BIG BOLD collection initially took the watch industry by storm in 2019 with its oversized 47-millimeter case, setting a new trend in streetwear watches. The success of the BIG BOLD series is attributed to its distinctive oversized design. Now, this collection takes on a contemporary look with the introduction of the BIOCERAMIC material, adding a pop of vivid colors to the ensemble.

Preceding this, Swatch introduced the initial 5 timepieces of the SWATCH BIG BOLD IRONY collection, boasting a post-modern design with vibrant urban colors. With this collection, Swatch adds an extra layer of excitement and challenges traditional boundaries, aligning perfectly with its brand ethos of creating the new and embracing societal norms. While conventional stainless steel watches often embrace a subtle design approach, BIG BOLD IRONY takes a completely different route with striking, confident designs.This collection is designed to make a statement, conveying a unique lifestyle and unwavering confidence through its sun-brushed metallic-toned dials, offered in five vibrant shades: Aqua Shimmer, Forest Face, Indigo Hour, Amber Sheen, and Scarlet Shimmer. These dials are beautifully complemented by a sandblasted finish on the case, bezel, and strap, an innovative technique developed by Swatch that adds an elegant texture to the watch. The watch case is generously sized at 47 millimeters.