Tire company B-Quik, in collaboration with the Football Association of Thailand, has announced its continued sponsorship of the Thai national football team for the second consecutive year. After successfully becoming the main sponsor of the Thai national football team last year, B-Quik is extending its support with the concept of “Full Care, Full Support.”
Starting from the first year, 2023-2024, B-Quik kicked off their sponsorship at the 49th King’s Cup tournament held at the Chiang Mai 700th Anniversary Stadium, followed by the World Cup qualifiers. This sponsorship created a phenomenon with promotional and service communications, including fun moments to enhance the excitement of the competition. They also utilized real-time social media to create a viral meme moment that reached over 8.3 million times. A notable moment was when the field doctor, wearing a promotional shirt with the message “Free 30-Point Check at B-Quik,” checked on an injured player, aligning with the concept #FullCareFullSupport. This moment became viral and helped increase brand recognition.
B-Quik submitted this moment to the MAAT MEDIA AWARDS 2024 in the “Brand of the Match” campaign and won the Gold Award for Best Use of Media for Market Disruption. The announcement event for the second year of sponsorship was honored by the presence of B-Quik’s presenter Mick Thongraya, Thai national team goalkeeper Kawin Thamsatchanan, and midfielderWorachit Kanitsribampen
Henk Johan Kiks, CEO of B-Quik, stated: “B-Quik is interested in sports marketing and became a main sponsor of the Thai national team because we believe Thai people love sports, and football connects people worldwide, reaching all genders and ages. Supporting football helps us connect our brand with customers effectively. Besides football, B-Quik also sponsors the biggest car racing event in Thailand, the Thailand Super Series, for the third year, and the Khao Yai Marathon.”
Bussararat Assaratnakul, Chief Operating Officer of B-Quik Co., Ltd., said: “B-Quik is proud to be the main sponsor of the Thai national team again. Since becoming a sponsor, we have integrated sports marketing with our brand, which focuses on being active. We also extended activities like the Football Clinic for youths aged 10-15 to train and get close to Thai national team players for inspiration and motivation to become athletes in the future. The recent B-Quik Play Play Play event for B-Quik’s B-Member members introduced new and exciting activities, including special sessions with presenters Mick, Billkin, and PP. This event was well received, and the hashtag #BQuikPlayPlayPlay trended in the Top 3 on Platform X.
For the upcoming World Cup qualifying match between Thailand and Singapore on June 11, we are setting up a branch at the Rajamangala Stadium with special promotions. Stay tuned for what these special promotions will be!”
Mick Thongraya, B-Quik’s presenter, expressed his happiness about joining the B-Quik family, saying: “I am delighted to be part of the growing B-Quik family and thrilled that B-Quik is sponsoring the Thai national team for the second year. As a fan of the Thai national team, I am excited about the promotions that will engage fans during the match. On June 11, 2024, I invite everyone to cheer for the Thai national team at the stadium and enjoy the special campaign where B-Quik will set up a branch at the stadium, offering exclusive benefits to fans.”Follow B-Quik’s activities on their fan page, website www.b-quick.com/th, Facebook: BQUIK, Instagram: bquikofficial, and LINE: @B-quik1153.
