A Must-Visit for Streetwear Fans
Streetwear enthusiasts in Thailand have a new destination to add to their list. New Era, the iconic American headwear and fashion brand, has officially opened its largest store in Southeast Asia at One Bangkok. This new flagship location is more than just a retail space—it’s a statement, bringing exclusive collections, limited-edition collaborations, and the latest streetwear essentials to the heart of Bangkok.
New Era: From Sports Heritage to Global Streetwear Icon
New Era’s legacy began as the official cap manufacturer for MLB, NFL, and NBA, turning the NY and LA logo caps into cultural icons. Over the years, the brand has evolved beyond sports, becoming a global leader in fashion, music, and street culture. This new store opening reinforces its position as a driving force in premium streetwear.
Introducing the 9SEVENTY – The Latest Must-Have Cap
To mark this milestone, New Era also launched its latest cap model, the 9SEVENTY. This new silhouette combines the structured design of the 9FIFTY with the curved brim of the 9FORTY, crafted from stretch fabric for superior comfort. Already a favorite among fashion insiders, the 9SEVENTY is set to become one of the most sought-after accessories of the year.
A High-Profile Launch Event with Exclusive Collaborations
The grand opening event featured an impressive lineup of activities, including:
- A fashion show highlighting the latest New Era collections
- Limited-edition collaborations with leading streetwear brands
- A talk session with industry insiders and special guests:
- Hong Kittipat Nopparatanawong (TZ Worldwide), designer behind Thailand’s premium streetwear brand
- Bas Rueangsak Kladsakul (4BANG), emerging rapper from Soi Tha Wang
- Golf F.HERO, music industry veteran unveiling an exclusive 2025 collaboration
The Largest New Era Store in Southeast Asia
Nine years ago, New Era started with a 50-square-meter store. Today, the brand has expanded into a 200-square-meter flagship space, making it the biggest New Era store in Southeast Asia. This growth reflects the brand’s increasing popularity and long-term commitment to Thailand’s thriving streetwear scene.
More than just a retail space, this new flagship location embodies New Era’s creative vision, individuality, and deep connection to street culture. It is set to become a fashion destination, bringing together streetwear fans and trendsetters who want to elevate their everyday style.
Where to Find New Era Bangkok
Location: One Bangkok Shop online: [Lazada] | [Shopee] Discover more: [New Era official website]
For those who live and breathe streetwear, New Era Bangkok is the ultimate destination to explore the latest trends and exclusive collections.
