If you’re a butter lover (and let’s be honest, who isn’t?), you need to know about Échiré, the legendary French butter that pastry chefs swear by. And now, at Bijoux de Beurre Échiré, you’re invited to taste pastries so rich, flaky, and buttery that stopping at just one bite is impossible.
But before we dive into the pastries, let’s talk about their newest star—Bella, the blue-eyed cow mascot of Échiré. She’s elegant, she’s iconic, and she represents the finest butter straight from the lush green pastures of western France.
What Makes Échiré Butter So Special?
Hailed as “Finest Butter” in France, Échiré butter has been made the same way since 1891 in a tiny village called Échiré in the Deux-Sèvres region. What makes it legendary? It’s all about the climate, the cows, and the craftsmanship:
- Cows graze on seasonal grasses, flowers, and herbs, which give the milk an incredibly rich and delicate flavor.
- The butter is churned by hand in oak barrels, giving it a signature light, nutty aroma you won’t find in American butter.
- It has a super creamy texture with 84% butterfat, making it melt like a dream.
Now, imagine that heavenly butter folded into the most perfect pastries.
The Must-Try Treats at Bijoux de Beurre Échiré
This bakery is all about flaky, buttery, melt-in-your-mouth goodness. Here’s what you can’t leave without trying:
- The Ultimate Croissant – made with 60% Échiré butter. Layers upon layers of golden perfection.
- Baguettes & Sourdough – simple, but when the quality is this good, every bite is magic.
- Kouign-Amann – caramelized, crispy, buttery heaven.
- Orange-Scented Madeleines – light, fragrant, and dangerously addictive.
- Yuzu Tart – the perfect mix of zesty and creamy.
- Butter Cake – because if Échiré butter is the star, you know it’s going to be next level.
And for something trendy and totally Instagram-worthy…
Meet Timbering, The Pastry Everyone’s Talking About
Shaped like tree rings, Timbering is a delicate layered pastry with different fillings that hit all the right notes:
- Pistachio & Raspberry – nutty meets fruity in the best way.
- Orange & Earl Grey Tea – citrusy, fragrant, and sophisticated.
- Apricot Caramel – deep, buttery, and slightly tangy.
- Matcha – because green tea and butter are a match made in heaven.
Bella, The Butter Queen
Now, back to Bella, the official mascot of Échiré. She’s been around in France for years and is now taking on a brand ambassador role, charming pastry lovers everywhere. Basically, if Bella’s on it, you know it’s going to be delicious.
Where to Get Your Échiré Fix
Earth Ekamai (Near BTS Ekkamai)
7:30 AM – 6:00 PM
094 520 6644
EmSphere, G Floor
10:00 AM – 10:00 PM
094 963 5050
So, whether you’re a croissant connoisseur, a butter enthusiast, or just someone who appreciates damn good pastries, Bijoux de Beurre Échiré is calling your name. And trust me—one bite is never enough.
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