Equality for All

Advocating for Equal Rights in Society

“Equality for All” campaign has sparked widespread interest as it boldly champions equal rights for every individual in society. Spearheaded by LUSH Thailand, this charitable initiative aims to make a significant impact on human rights and diversity issues.

Introducing LUSH Thailand and the Campaign

LUSH is renowned globally for its innovative approach to beauty products, particularly famous for its handcrafted bath bombs pioneered by Mo Constantine, one of its founders. These products are not just about pampering oneself but also reflect a deep commitment to ethical sourcing and environmental sustainability. LUSH Thailand, staying true to these values, uses fresh, natural ingredients and supports causes ranging from human rights to animal welfare.

In 2024, LUSH Thailand takes a bold step forward with the launch of the “Equality for All” campaign. This initiative stands as a testament to their belief in equal opportunities for all, irrespective of gender, race, or background.

The Heart of the Campaign: Equality Soap

Central to the campaign is the handmade Equality Soap, designed in the shape of a red heart with an equal sign at its center, symbolizing unity and equality. Proceeds from the sale of this special soap, after taxes, will fund charitable organizations dedicated to equality causes and establish educational scholarships for underprivileged children across Thailand. The campaign kicks off in June 2024, coinciding with Pride Month, a time to celebrate diversity and advocate for equality.

Beyond a Product: A Message of Unity

More than just a product available for a limited time, the “Equality for All” campaign embodies a message of hope and unity. It echoes LUSH’s core belief in celebrating individuality and promoting self-expression. Each LUSH Thailand branch will proudly display the message “All are Welcome. Always.” to reaffirm their commitment to inclusivity and acceptance.

Collaborating for Change

Partnering with three impactful organizations, LUSH Thailand aims to drive meaningful change:

• Service Workers in Group Foundation (SWING): Supports service workers regardless of gender, advocating for their rights and fair access to essential services.
• Foundation for SOGI Rights and Justice (FOR-SOGI): Protects and promotes human rights related to sexual orientation, gender identity, and expression, advocating through consultancy and public awareness.
• Thai Transgender Alliance (ThaiTGA): Improves the quality of life for transgender individuals in Thailand through policy advocacy and strategic support.

Additionally, support from Drag Race Thai Fans underscores community involvement in promoting LGBTQIA+ rights and fostering a safe and supportive environment.

Crafted with Care: Equality Soap

The Equality Soap features a blend of red rose petal infusion, fair trade cocoa butter from Peru, extra virgin coconut oil, and Sicilian lemon oil. Packaged without excess materials, it embodies LUSH’s commitment to sustainability and making the world a greener place.

Joining the Movement

To join LUSH Thailand in supporting these worthy causes, stay updated with campaign developments, share your thoughts, or show your support by purchasing the Equality Soap from any LUSH store or online at www.th.lush.com. Every contribution goes directly towards supporting SWING, FOR-SOGI, and ThaiTGA, ensuring a future where equality and diversity thrive without barriers.

This campaign isn’t just about soap; it’s about shaping a more inclusive society where everyone has the opportunity to thrive. Together, we can make a difference and leave our world “LUSHER Than We Found It.”