American Beef Feast 2024: A Premium Culinary Experience for True Beef Enthusiasts
Indulge your taste buds in the exquisite flavors of the finest American beef at the eagerly awaited ‘American Beef Feast’, running now through December 31, 2024. This exceptional event, organized by Gourmet One Food Service (Thailand) in collaboration with the U.S. Department of Agriculture (USDA), brings to the forefront the outstanding quality of American beef, particularly featuring USDA-certified premium cuts.
The festival kicked off with pizzazz at the JW Marriott Hotel Bangkok, graced by U.S. Ambassador Robert F. Godec. The event’s highlight was the unveiling of the stunning “American Black Angus Sculpture,” a fitting tribute to the superior quality of American Angus beef.
Special Campaign Highlights You Can’t Miss
This year’s American Beef Feast showcases 17 premier dining venues, including five-star hotels and prestigious restaurants across Bangkok, Chiang Mai, Pattaya, and Khon Kaen. Savvy diners can enjoy specially curated menus featuring USDA Prime, Choice, and Select cuts—each known for their tenderness, juiciness, and robust flavor that leaves a lasting impression.
For culinary aficionados who love cooking at home, USDA premium cuts are conveniently available at Tops Food Hall, with 17 participating locations throughout Bangkok and major tourist spots just waiting to be explored.
Discover the Excellence of American Beef
American Angus cattle, raised on a 100% corn-fed diet for the final 120-150 days, produce meat that epitomizes tenderness and buttery goodness—setting the standard for beef worldwide. The USDA grading system ensures quality, categorizing beef as follows:
USDA Prime: The crème de la crème, representing the top 10% of beef, known for its remarkable marbling and exquisite texture—perfect for grilling to perfection.
USDA Choice: Slightly less marbled but equally flavorful, making it an excellent choice for juicy steaks and roasts.
USDA Select: A leaner option ideal for stews and flavorsome marinades.
Reviving Premium U.S. Beef in a Post-Pandemic World
According to Ms. Patcharin Hemuangkul, Executive of Gourmet One, the comeback of U.S. beef is a joyous occasion for beef lovers throughout Thailand. The pandemic created significant supply chain challenges, rendering premium cuts a rarity. While the market is recovering, production hurdles remain, as highlighted by Mr. Sam Bungchaiyapoom , Marketing Manager of Gourmet One.
“Raising a single Angus cow takes 2-3 years, and American farms are still in recovery mode. Nevertheless, the unique buttery aroma and rich flavor of U.S. beef is unmatched. Once you try it, you’ll be hooked,” he remarked.
Even with prices climbing by 36%, the appetite for USDA Prime remains soaring. Eager restaurants and hotels are once again offering these prized cuts, with some establishments moving nearly two tons of premium beef each month.
Where to Savor the American Beef Feast
Join the experience at these esteemed locations:
- JW Marriott Hotel Bangkok, New York Steakhouse
- Bangkok Marriott Hotel Sukhumvit, 57th Street
- Centara Grand at CentralWorld
- InterContinental Bangkok
- Anantara Chiang Mai Resort
- Andaz Pattaya Jomtien Beach
- Ad Lib Khon Kaen Hotel
- Soooo Goood Gourmet
- Neil’s Tavern
- Don Asado
- Medium Rare Steakhouse Bangkok
- Granary Roast Meat & Wine
- Big George’s Steak
- Bistro di Farina
- Sorrento
- Le Crystal Restaurant, Chiang Mai
- Tops Eatery
- Tops Food Hall Locations: CentralWorld, Chidlom, Ladprao, Eastville, The Crystal, and more.
Don’t let this opportunity slip by to savor the rich, celebrated flavors of American Angus beef. For further details, reach out to Gourmet One at 094-643-2102.
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