Summer in Thailand can be intense, but there’s nothing quite like a chilled bowl of Khao Chae to keep you refreshed. This year, Nara Thai Cuisine welcomes the season with its signature Khao Chae set, featuring 10 exquisite side dishes, some inspired by the time-honored recipe of the Bhosayannon family. If you’re a fan of authentic Thai cuisine, this is your chance to experience a dish that embodies both tradition and sophistication.
For 2025, Nara Thai Cuisine presents its Khao Chae festival under the theme “The Symphony of Thai Summer Delicacy”, celebrating the artistry and delicate craftsmanship behind this royal Thai dish. A seasonal favorite, Khao Chae was once reserved for the elite but has since become a treasured summer treat for food lovers. The combination of scented, chilled rice soaked in jasmine-infused water, paired with an array of meticulously prepared side dishes, makes for a truly unique dining experience.
According to Yumi Kiangsiri, Chief Marketing Officer of Nara Group, last year’s Khao Chae campaign was a massive success, with sales skyrocketing by over 300% and more than one ton of rice consumed. This year, Nara Thai Cuisine is taking things up a notch, aiming to introduce this classic Thai dish to a new generation of food lovers. To bring the story of Khao Chae to life, celebrated Thai actors Mam Kathaleeya McIntosh and Tor Thanapob Leeratanakachorn join the campaign, representing the beauty of Thai culinary heritage while making it accessible to modern diners.
For those unfamiliar, Khao Chae is a dish deeply rooted in Thai food culture, typically enjoyed only during the peak of Thailand’s summer season. However, this year, Nara Thai Cuisine extends its Khao Chae festival for a full four months, from March to July 2025, giving more people the chance to savor this rare and refreshing delicacy.
What sets Nara Thai Cuisine’s Khao Chae apart is its commitment to quality ingredients and traditional flavors. The rice, which is the soul of the dish, is sourced from organic farms in Sakon Nakhon under the Sirithai brand, curated by Cherry-Khemupsorn Sirisukha. This premium organic jasmine rice is known for its fragrant aroma and smooth texture, making it the perfect base for the dish’s cool, floral-infused water.
The 10 traditional side dishes are where Khao Chae truly shines. Each one is carefully crafted using authentic Thai recipes that reflect the intricate techniques of royal Thai cuisine. This year’s selection includes stuffed sweet chili, deep-fried shrimp paste balls, sweet stir-fried fish, crispy dried chili stuffed with snakehead fish, salted egg yolks in ‘Mukmanee’ style, sweet Chaiya shrimp, preserved radish stir-fried with pork, deep-fried stuffed shallots, sweet stir-fried preserved radish strips, and shredded sweet pork. Complementing the meal are classic Thai desserts and snacks, including watermelon with dried fish flakes and Chor Muang (flower-shaped dumplings), adding an extra layer of indulgence to this seasonal Thai dish.
For those who want to enjoy Khao Chae at home, Nara Thai Cuisine has introduced a limited-edition gift box featuring an exclusive design by renowned Thai artist Sakol Malee. The packaging is inspired by the flow of water and the elegance of Thai orchids, hand-painted using a miniature brush technique. With only 500 sets available, this collector’s item is perfect for food enthusiasts and lovers of Thai culture.
If you’re wondering where to try this Thai summer delicacy, Nara Thai Cuisine offers its Khao Chae set at multiple locations, including Erawan Bangkok, CentralWorld, Siam Paragon, Central Embassy, EmQuartier, Terminal 21 Asok, Terminal 21 Pattaya, and Nara One Nimman Chiang Mai. The Khao Chae set is priced at THB 890++ for dine-in, with a takeaway set at THB 890+, a woven basket gift set at THB 1,290+, a delivery set at THB 890+, and the limited-edition gift box at THB 1,890+.
For those who prefer to enjoy Khao Chae at home, delivery is available via Grab, LineMan, and Foodpanda. More details can be found on Line My Shop (@narathaicuisine), Instagram (@narathaicuisine.th), and Facebook (Narathaicuisine).
This is more than just a meal—it’s an invitation to explore the elegance, tradition, and artistry of Thai cuisine. Whether you’re a longtime fan of Khao Chae or discovering it for the first time, don’t miss this limited-time culinary experience.
