Iconic Activewear Brand Deepens Local Engagement, Promotes Growth, and Connection with Second Store in Thailand
Fitness enthusiasts in Bangkok, rejoice! Lululemon, the iconic activewear brand, has opened its second store in Thailand. Nestled on the second floor of ICONSIAM, this new location is set to become a central hub for wellness, community connections, and personal growth.
Lululemon is renowned for its innovative activewear, footwear, and accessories designed for yoga, running, training, and other athletic pursuits. With a mission to promote happy and healthy living, the brand has opened its latest store at ICONSIAM to further strengthen its commitment to the local community following the success of its first store at CentralWorld.
A Commitment to Wellness and Community
Lululemon’s first store in Thailand, located at CentralWorld, was met with great enthusiasm. Now, in 2024, the brand is expanding with a new store at ICONSIAM, one of Bangkok’s premier shopping destinations. Spanning 4,413 square feet, the new store is designed to offer a full Lululemon experience to the Thai fitness community. According to Lululemon’s Global Wellness Report (GWR), 72% of Thai respondents prioritize wellness, driving the brand to deepen its local engagement and support ongoing market growth.
Inspired by Thailand’s rich cultural heritage, the new store features a blend of local patterns and design elements. The walls are adorned with intricate stone carvings celebrating Bangkok’s unique architecture, and the lush green walls create a serene oasis, encouraging shoppers to focus on their well-being.
“We’re incredibly excited to open our second store in Bangkok, providing a new space for customers to experience movement, growth, and community,” said Tim Campbell-Scott, Regional Director of Southeast Asia for Lululemon. He added, “Expanding to ICONSIAM is part of our commitment to deeply and meaningfully connect with the Thai community. Bangkok is a vibrant city with an increasing focus on wellness, and we see great opportunities to support everyone’s well-being. As we grow, we remain dedicated to engaging with the local community and promoting a balanced, healthy lifestyle.”
Designed with the Local Community in Mind
Lululemon offers a diverse range of products catering to all genders and sports activities. Whether for yoga, running, training, hiking, or other physical activities, Lululemon’s innovative designs ensure ultimate comfort and performance. This commitment to quality stems from the brand’s “Science of Feel” philosophy, which believes that when you feel your best, you perform your best.
For those seeking versatile, everyday wear, Lululemon’s casual collection is perfect for transitioning from the gym to daily life. The brand’s latest campaign, “Get Into It,” encourages everyone to enjoy movement and express themselves freely, featuring a range of comfortable and high-performing shorts.
Exclusive to the ICONSIAM store, Lululemon has partnered with young Thai artist Chalisa Nilrattanothai to design unique patches for the brand’s popular Everywhere Belt Bag. These patches celebrate Thai culture and wellness, allowing shoppers to personalize their bags. This special service is available exclusively at ICONSIAM for purchases over 7,000 THB, including the Everywhere Belt Bag.
Celebrating the Grand Opening with Community Engagement
Lululemon ambassadors play a vital role in product testing to ensure the brand meets diverse market needs. Thai ambassadors such as “Pop” Triphob Lao-Udom, co-founder of Iron Hive Gym, and “Jimmy” Yuthana Polcharoen, a renowned yoga instructor, provide valuable insights to the brand.
“As a new Lululemon ambassador in Thailand, I am thrilled to be part of the new store opening at ICONSIAM. I look forward to exploring new perspectives on wellness with the Thai community, as this store offers an opportunity for us to connect and support each other in our holistic well-being journey,” said Jimmy Yuthana Polcharoen.
Stay updated on the latest news about the ICONSIAM store opening and other upcoming activities by following Lululemon Southeast Asia on Instagram and Facebook @lululemonsoutheastasia. For more information, visit lululemon.com.
