The Standard Grows Its Sibling Brand, The StandardX, into Asia
The StandardX brand continues its expansion with the debut of The StandardX, Bangkok Phra Arthit, expected to open in November 2024. Following the brand’s inaugural launch in Melbourne’s Fitzroy neighborhood earlier this year, this second outpost embraces Bangkok’s incredible art scene with a rotating art gallery set amongst its 62 guestrooms, and two vibrant culinary concepts.
At its core, The StandardX brand defies convention while embodying the adventure of travel with distinctive style. As the rebellious younger sibling of The Standard, The StandardX brand offers intentionally minimalist rooms, cultural programming and intuitive hospitality. Guests at The StandardX hotels are not cocooned from the local environment; instead, they are given the keys to discover its hidden gems. The brand deliberately chooses culturally rich, but often unexpected locations within major global cities that immerse guests into the local art, fashion, and music scenes.
The StandardX, Bangkok Phra Arthit is nestled in Bangkok’s old town on the banks of the Chao Phraya River nearby Silapakorn University, the city’s most prominent arts institution. The StandardX, Bangkok Phra Arthit is surrounded by a creative enclave brimming with cafés, bars, restaurants, and a lively music scene. The hotel immerses its guests into this artistic environment by housing 10 10 Art Space that showcases both visiting and permanent collections by local artists with international recognition, launching with Gongkan and MRKREME. Both artists were commissioned to decorate The StandardX, Bangkok Phra Arthit’s streetside and riverfront façades with their signature, eye-catching artwork. The property will also introduce an artist-in-residence program, serving as an incubator for emerging talent accompanied by workshops, events, and panels that will create a creative exchange with guests and locals.
The StandardX, Bangkok Phra Arthit was designed as a collaboration between The StandardX’s in-house team andStudio Freehand. The StandardX, Bangkok Phra Arthit’s guest rooms range from 30 to 46 square meters across four categories, from the intimate Cozy King and Cozy Twin to King on the River and the spacious King of Kings. Each room blends the raw, gritty spirit of Bangkok with the modern comforts a discerning traveler expects.
Similar to its Melbourne counterpart, The StandardX, Bangkok Phra Arthit will offer its standout dining concepts: BANG, an all-day Thai restaurant located on the ground floor, where local ingredients bring a bold perspective to beloved traditional Thai dishes. Dishes include Grilled Chicken (Gor Lae) with Roti, Pong-Neng Fried Mussels and Som Tum Chao Phraya.
Adjacent to BANG is The Box, a retail concept store that offers a selection of curated and crafted everyday essentials, snacks, beverages, and local goods. In line with The StandardX’s commitment to sustainability and supporting local communities, The StandardX has collaborated with growers in Pua District, Nan Province to cultivate exceptional coffee varieties served throughout the hotel. This collaboration not only delivers exceptional quality but also creates jobs and provides stable income for the next generation in Pua District, Nan Province.
Perched on the sixth floor, The Roof is inspired by the robust flavors of Mexico enjoyed next to a cozy pool with views of the Chao Phraya.
Opening rates for The StandardX, Bangkok Phra Arthit begins at THB 3,799++. Ready for a big deal with the opening offer? Enjoy up to 15% off your stay, along with complimentary breakfast for two; when you book by 10 December 2024, for stays through 30 June 2025. For more details on The StandardX, please visit www.standardx.com/bangkok.
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