Advancing into the OLED Market with Intelligent AI Features to Meet Every Lifestyle
Samsung is forging ahead to cement its position as the leader in the premium monitor market, unveiling its latest 3 new series lineup of top-tier monitors from Samsung. Led by the Odyssey OLED series for gaming, the Smart Monitor series for work and entertainment, and the ViewFinity series for graphic applications, the new lineup is introduced under the concept of “Tailored Monitor For You.” It comes equipped with intelligent AI features, being the first to offer such technology, allowing Samsung to make a strong push into the premium monitor market. The aim is to transform the monitor experience for Thai consumers across gaming, work, and entertainment while efficiently fulfilling the Innovative Hybrid Lifestyle.
Mr. Se-yoon Kim, President, Thai Samsung Electronics Co., Ltd., stated, “As a global leader in the display industry, we are committed to enhancing experiences and elevating monitor technology standards with cutting-edge innovations. We aim to spark a new era of advanced display technology by harnessing the power of AI to unlock new user experiences. Our latest monitor lineup this year offers a diverse range of options to users worldwide, delivering state-of-the-art technologies from the AI-powered Odyssey OLED gaming monitors to the Smart Monitor and ViewFinity series designed specifically by Samsung. This reaffirms our position as an innovation leader in the Smart Monitor space.”
Over the past 2-3 years, the monitor market in Thailand has experienced continuous growth. According to Samsung’s data, monitor sales in Thailand grew significantly from 2022 to the first quarter of 2024, with a trend towards further growth. The premium monitor segment with the highest growth rate is the Samsung Odyssey OLED series, which has seen over 100% growth since 2022. Additionally, in the first quarter of 2024, Thailand ranked second in Southeast Asia for sales, behind Indonesia. These figures reflect the growing consumer trend of preferring monitors that meet their diverse needs.
Ms. Apirada Puapornpong, Head of Display Business at Thai Samsung Electronics Co., Ltd. revealed, “Samsung is committed to offering the best to consumers to maintain our leadership in the premium monitor market. We aim to increase our growth in the premium monitor market in 2024 through an aggressive strategy targeting all OLED monitor segments, leveraging Samsung’s technological strengths. Recently, we introduced two new OLED monitors, the Odyssey OLED G80SD and G60SD, featuring advanced Samsung-exclusive technologies to meet the needs of all users. Monitors have become essential devices for the modern lifestyle of the younger generation in the Innovative Hybrid Lifestyle era, as they seek tools to enhance efficiency in three areas: Time Saving, Life Efficiency, and Seamless Integration. This allows for efficient, seamless, and time-saving experiences in daily life, work, and relaxation. In addition to our continuously evolving products, we have an after-sales service team dedicated to ensuring our valued customers receive the best user experience.”
Samsung never stops innovating to adapt to the ever-changing consumer behaviors worldwide. Under the concept of “Tailored Monitor For You,” Samsung is elevating display technology standards to meet every lifestyle need with intelligent AI features. The advanced monitor lineup consists of three series:
- Odyssey OLED Series: Gaming monitors representing the pinnacle of display technology, comprising the Odyssey OLED G8 (G80SD) and Odyssey OLED G6 (G60SD). These models excel with cutting-edge OLED technology, featuring Samsung’s exclusive OLED Safeguard+ burn-in protection system, the world’s first technology to dissipate heat up to five times more effectively. They also offer superior display quality with FreeSync Premium Pro, eliminating image stuttering, lagging, and tearing. The new OLED Glare Free technology preserves color accuracy and reduces reflections. Both models feature a sleek design and Core Lighting+ synchronized with the screen for an enhanced gaming and entertainment experience.
- Smart Monitor M8: A monitor for work and entertainment in one, powered by AI for clear video and audio. It features upgraded capabilities for enhanced entertainment and work efficiency, driven by the NQM AI processor for improved image and sound quality. The Active Voice Amplifier Pro detects ambient noise to optimize speaker volume, while the 360 Audio Mode pairs with Galaxy Buds for an immersive experience. The built-in SlimFit Camera facilitates video calls through Samsung Dex. Additionally, the Workout Tracker pairs with a Galaxy Watch to display real-time health data on the screen.
- ViewFinity Series: Monitors for graphic applications, developed for professionals and creatives. The series includes the ViewFinity S8 (S80UD model) and ViewFinity S6 (S65VC model). These monitors are made with 10% recycled plastic and chemical-free assembly, featuring easy-to-install stands, HDR10 support, and 1 billion color display. They incorporate TÜV-Rheinland-certified Intelligent Eye Care technology to reduce eye strain during prolonged use.
Samsung reaffirms its leadership in premium monitor innovation, continuously striving to elevate experiences and efficiency for an Innovative Hybrid Lifestyle. Interested individuals can experience Samsung’s monitors at the Online Store at www.samsung.com and authorized retailers nationwide.
