THAIFEX – Anuga Asia 2024: A Premier Global Food Exhibition 

Under the theme “Beyond Food Experience”

The highly anticipated THAIFEX-Anuga Asia 2024, Asia’s largest and most comprehensive food and beverage trade show, has commenced. Held from May 28 to June 1, 2024, with business negotiation days from May 28 to 31, 2024, between 10:00 AM and 6:00 PM, at the IMPACT Exhibition and Convention Center in Muang Thong Thani, this event showcases the pinnacle of the food and beverage industry.

The event was inaugurated by Deputy Prime Minister and Minister of Commerce Phumtham Wechayachai, along with Deputy Minister of Commerce. Napintorn Srisunpang, Deputy Minister of Commerce Suchart Chomklin, various ambassadors to Thailand, Chairman of the Thai Chamber of Commerce and Board of Trade of Thailand Sanan Angubolkul, President and CEO of Koelnmesse Gerald Böse, and representatives from both the public and private sectors.

THAIFEX-Anuga Asia 2024 serves as a crucial platform for Thailand to forge global partnerships and elevate its food and beverage industry, thereby boosting the country’s GDP and solidifying its position as a food hub. Celebrating its 32nd edition, the event has garnered significant international recognition and trust from exhibitors and visitors worldwide. This year, over 3,000 companies with more than 6,000 booths from over 50 countries are participating, attracting visitors from over 130 countries, with an expected attendance exceeding 80,000. This event offers a prime opportunity for Thai entrepreneurs, especially SMEs and startups, as well as regional entrepreneurs, to present their products and services and engage with potential international buyers and importers.

Organized by the Department of International Trade Promotion, the Thai Chamber of Commerce, and Koelnmesse under the theme “Beyond Food Experience,” THAIFEX-Anuga Asia 2024 is more than just a food and beverage exhibition. Spanning over 130,000 square meters at Challenger Halls 1-3 and IEC Halls 5-12 at IMPACT Muang Thong Thani, the event features 11 diverse zones: Seafood, Frozen Foods, Rice, Fruits and Vegetables, Sweets and Snacks, Beverages, Tea and Coffee, Food Technology, Meat, Food Services, and Fine Food, along with three special product zones: Halal Foods, Organic Foods, and Future Foods. Buyers and traders from around the world will have a unique opportunity to learn strategies for enhancing the value of the food and beverage business.

Event Details:

• Business Negotiation Days: May 28-31, 2024, from 10:00 AM to 6:00 PM (Tuesday-Friday). Registration can be done at https://registration.thaifex-anuga.com/el/t7pq98
• Business Negotiation and Retail Sales Day: June 1, 2024, from 10:00 AM to 8:00 PM (Saturday). No registration is required for the public day.

Highlights, Activities, and Special Zones:

Special Activities:

• Thailand Ultimate Chef Challenge 2024: A competition to find the best chefs, both professional and junior, following world-class standards, recognized as the country’s largest culinary competition.
• Knowledge Seminars and Export Clinic: Educational seminars and export clinics providing valuable insights to entrepreneurs, particularly SMEs, aiming to effectively enter the international market.
• Future Food Experience+: Seminars on future foods by experts from Thailand and abroad, along with tastings of future food menus.

Special Zones:

• THAIFEX – ANUGA Halal Market, THAIFEX – ANUGA Organic Market, and THAIFEX – ANUGA Future Food Market: Exhibiting halal products, organic products, and future foods from both Thai and international entrepreneurs.
• THAIFEX – ANUGA Startup: Showcasing products from startup businesses in the food and beverage industry to buyers and interested parties, creating business opportunities.
• THAIFEX – ANUGA Trend Zone: Presenting the latest trends in the food and beverage industry.
• THAIFEX – ANUGA tasteInnovation Show: Displaying award-winning innovative products from participating entrepreneurs.
• Thai SELECT Pavilion: Featuring Thai entrepreneurs who have received the Thai SELECT certification. The pavilion includes exhibitions on the history of the Thai SELECT program, product displays, cooking demonstrations, and a zone for business negotiations.
• Thai Halal Pavilion: Exhibiting Thai halal products with demonstrations and a dedicated zone for showcasing halal food.

Exhibitions:

• DITP Service Center: Providing information, international trade consultations, and promoting activities of the Department of International Trade Promotion to Thai entrepreneurs and international importers.
• Food Arcade (Future Food): Promoting awareness of future foods across various product categories.
• Herbal Product Promotion Exhibition: Creating awareness of the benefits of Thai herbs, enhancing the image, and promoting herbal products.
• Thailand: The Land of Tropical Fruits: Promoting fresh and processed fruits and vegetables, boosting agricultural exports, creating international trade opportunities, and enhancing the image of Thai fruits (Country Brand).
• Food Innovations Related to Environment and Sustainability: Showcasing products with processes that reduce carbon emissions, products that minimize food waste, and eco-friendly packaging.
• Global Trends: Including future foods, halal foods, plant-based foods, and alternative meats.
• Information Stands: Featuring various organizations such as the Thai Chamber of Commerce, Department of International Trade Negotiations, Association of Processed Food Producers, and the Heart Foundation of Thailand under the Royal Patronage.

Koelnmesse Announces Strategic Partnership with the USDA for THAIFEX – Anuga Asia 2025

At THAIFEX – Anuga Asia 2024, Koelnmesse announced a significant milestone in advancing international trade and market expansion for THAIFEX – Anuga Asia 2025. This major initiative marks a proud partnership with the United States Department of Agriculture (USDA), which has officially endorsed THAIFEX – Anuga Asia 2024 as an official partner. This collaboration underscores the shared commitment of both organizations to promote global business opportunities and economic growth.

U.S. Ambassador to Thailand, Robert Frank Godec, and Koelnmesse President and CEO, Gerald Böse, announced the partnership at the opening ceremony of the United States Pavilion. The collaboration between THAIFEX – Anuga Asia 2024 and the USDA will open new doors for the U.S. food industry, helping small and medium-sized enterprises (SMEs) and larger organizations explore and develop new markets within Asia. This initiative is expected to diversify and expand the showcase of high-quality U.S. products at the trade fair, benefiting exhibitors and trade visitors by providing access to a wider range of innovative ideas and solutions.

The partnership aims to leverage the strengths and expertise of both countries to achieve broader goals such as global food security and sustainability. By presenting a variety of innovative products and solutions at THAIFEX – Anuga Asia 2024, the collaboration will create favorable conditions for strengthening business relationships and exploring new market opportunities.

Koelnmesse and the USDA are excited about the potential of this partnership for the future of the food and beverage industry. With the support of the USDA, THAIFEX – Anuga 2024 Asia will continue to maintain its strong position as a leading platform for global food industry stakeholders, setting new standards of excellence and fostering greater collaboration in the region and beyond.