When we talk about multi-purpose vehicles (MPVs), most people think of practicality and space. But Hyundai is shifting the narrative with the launch of its latest campaign for the Hyundai Staria—a vehicle that goes beyond transport to become a sanctuary of shared memories.
Titled ‘Heritage Goes On’, the new Hyundai Staria commercial explores the soul of family travel. More than just a promotional campaign, it’s a heartfelt tribute to the bonds that tie generations together—and the vehicle that makes those journeys memorable.
The New Hyundai Staria: Where Heritage Meets Innovation
Hyundai Mobility (Thailand) Co., Ltd. introduces the Staria as the next chapter in MPV excellence, following the massive success of the Hyundai H-1. But the Staria isn’t just a successor—it’s a visionary step forward, blending modern design, intelligent features, and emotional storytelling.
In the ‘Heritage Goes On’ film, viewers witness small yet powerful moments between father and child: matching outfits, cooking the same favorite dishes, even shared mannerisms that speak volumes. These scenes reflect how the Hyundai Staria isn’t just a family vehicle—it’s part of the family story.
Spacious Interior Meets Futuristic Design
One of the standout features of the Hyundai Staria MPV is its spacious and flexible interior. With seating for up to 11 passengers, the Staria is perfect for large families or those who prioritize comfort. The Premium model adds luxury touches like electrically adjustable leather seats and a split third row for extra legroom.
Panoramic windows flood the cabin with natural light, while tech conveniences like Apple CarPlay, Android Auto, 7 USB ports, and a Smart Power Sliding Door ensure every journey is as seamless as it is comfortable. The Hands-Free Power Tailgate and Power Sidesteps (available in the Premium trim) enhance ease of access for all ages.
From its horizontal LED headlamps to its sleek, spaceship-like profile, the Hyundai Staria’s exterior design sets a new benchmark for what an MPV should look like in the 21st century.
Safety That Goes the Extra Mile: Hyundai SmartSense
Safety is where the Staria truly shines. Equipped with Hyundai SmartSense, this MPV for families comes with 12 intelligent safety features designed to reduce driving stress and protect everyone onboard. Highlights include:
- Forward Collision-Avoidance Assist (FCA)
- Blind-Spot View Monitor (BVM)
- Lane Keeping Assist (LKA)
- Rear Cross-Traffic Collision-Avoidance Assist (RCCA)
- Smart Cruise Control (SCC)
- Safe Exit Assist (SEA)
With this suite of advanced systems, the Staria ensures peace of mind on every drive, whether you’re navigating city streets or heading out on a cross-country road trip.
Power and Performance for Every Destination
Under the hood, the Hyundai Staria features a 2.2-liter turbo diesel engine delivering 175 horsepower, paired with a smooth 8-speed automatic transmission. The combination of MacPherson strut front suspension and multi-link rear suspension means the Staria drives as comfortably on urban roads as it does on family getaways.
More Than a Van—It’s a Memory-Maker
What sets the Staria apart is not just its spec sheet but its soul. Hyundai has reimagined the MPV as more than just a people mover. It’s a mobile living space where families grow closer, laugh louder, and build lasting memories.
With its campaign slogan ‘Heritage Goes On’, Hyundai captures what matters most: love, connection, and shared joy. It’s not just about getting from A to B. It’s about enjoying the journey—together.
If you’re in the market for a premium MPV that combines futuristic design, smart features, and emotional depth, the Hyundai Staria should be at the top of your list. It’s a rare find: a vehicle that understands not just what families need—but how they feel.
Explore more about the Hyundai Staria and see how your journey can begin at www.hyundai.com/th
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