Global K-fashion powerhouse “COVERNAT” has officially landed in Thailand, bringing its signature Korean streetwear style straight to the heart of Bangkok. The brand has opened its first Southeast Asian flagship store at Siam Square One, setting a new benchmark for urban fashion in the city’s trendiest shopping district.
No More Flights to Korea—COVERNAT is Now in Bangkok
Fashion lovers no longer need to jet off to Seoul to get their hands on COVERNAT’s cult-favorite collections. The newly launched COVERNAT Thailand flagship store, located on the 1st floor of Siam Square One, spans over 115 square meters and showcases the full streetwear experience—from its iconic ball cap logo to complete head-to-toe looks.
This marks a major milestone as the first COVERNAT store in Southeast Asia, following a strong presence in South Korea with over 83 locations and an expanding footprint across China and Macau.
The Brand Behind the Craze
Founded in 2008, COVERNAT has quickly become one of Korea’s most influential street fashion labels. Ranked in the top five most-loved Korean brands among Thai consumers (Musinsa Global), it’s no surprise that stars like Lisa of BLACKPINK and Zhou Yutong, leading actress from Fall in Love with a Scientist, have been spotted wearing its iconic “C” logo cap.
COVERNAT’s appeal lies in its brand DNA, built around three key values:
- Natural – Clean, minimalist designs with playful detailing
- On Trend – A bold commitment to leading fashion trends in Korea
- New Basic – Everyday essentials with a fresh, modern twist
These values are evident in every collection and campaign, including the fan-favorite Covernat Authentic series that celebrates self-expression through K-street fashion.
Global Collaborations, Local Style
COVERNAT is also known for its high-profile fashion collaborations, merging street culture with global icons. Highlights include:
- COVERNAT x Wrangler (FW24) – A rugged reinterpretation of classic denim with bold silhouettes
- COVERNAT x SHUHUA (Fall-Winter 24) – A refined capsule with Taiwanese pop star Shuhua, featuring the four-leaf clover as a symbol of good fortune, complete with expertly tailored denim and stylish winter layering
A Korean Streetwear Experience at Siam Square One
The new flagship store in Siam Square mirrors the layout and design of COVERNAT’s three-story flagship in Myeongdong, Seoul. The Bangkok location features dedicated zones for menswear, womenswear, and unisex styles, offering a full K-fashion streetwear experience without leaving the country.
From everyday essentials to statement pieces, the store is stocked with best-selling collections, including the iconic Signature Logo series loved by celebrities and influencers across Asia.
Exclusive Drop: Bangkok Edition – Only 200 Pieces
To celebrate the grand opening, COVERNAT has released a limited-edition Bangkok collection—only 200 pieces available. Designed exclusively for Thai streetwear fans, this collection marks a rare opportunity to own a piece of COVERNAT history.
Visit the COVERNAT Thailand Flagship Store
Location: 1st Floor, Siam Square One, Bangkok
LINE Official: @covernatthailand
Facebook: Covernat Thailand
Instagram: covernat.th
TikTok: covernat_th
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