Butterbear’s long-awaited home is now open—the biggest in Asia! Spanning two floors with seven uniquely designed rooms and a whimsical flower garden, this charming space embraces the power of Humanizing Marketing, capturing the hearts of devoted “Mama Bear” and “Papa Bear” fans while spreading smiles to all.
For the first time ever, Butterbear’s House welcomes visitors on the 5th floor of Siam Paragon, inviting fans on “A Magical Journey to Our Buttery World.” Explore seven beautifully themed rooms, interactive decor, and an immersive flower garden featuring special effects. Plus, shop an exclusive collection available only at Butterbear’s House!
A Must-Visit Attraction in the Heart of Bangkok
This launch marks a major milestone for Butterbear and Index Creative Village, who have collaborated to create a one-of-a-kind attraction in Bangkok. “Butterbear has captured the hearts of fans both in Thailand and abroad, making this house a dream come true for many,” said Kriangkarn Kanjanapokin, Co-CEO of Index Creative Village.
In partnership with Siam Paragon, Butterbear’s world now comes to life—complete with a Butterbear Pop-Up Café, where visitors can enjoy delicious treats and shop exclusive collectibles.
Exclusive Experiences & Ticket Information
Fans can now purchase tickets to visit Butterbear’s House and enjoy special experiences:
🔹 Admission Ticket:
– Adult: 499 THB
– Child (91-120 cm): 350 THB
– Children under 90 cm enter for free
🔹 Merchandise Package – 750 THB
– Entry ticket + 2 exclusive collectibles
🔹 Meet & Greet Package – 1,500 THB (Limited to 60 guests per session)
– Exclusive 1:1 photo session with Butterbear (10 seconds per guest)
– Limited-edition photo card + special collectible
New limited-edition Butterbear merchandise will be available each month, with fans allowed to purchase up to five pieces per person.
Humanizing Marketing: Turning a Mascot into a Superstar
With over 13 million engagements (likes, shares, and comments) by mid-2024—without paid ads (source: Kasikorn Research Center), Butterbear’s success is a testament to the power of Humanizing Marketing.
Rather than just selling a product, this approach builds an emotional connection with fans, making Butterbear feel real, relatable, and lovable. Through interactions and digital storytelling, Butterbear isn’t just a brand mascot—it’s a personality fans adore.
The Rise of Mascots in Global Marketing
Mascots have long played a pivotal role in branding, evolving from 2D illustrations in the 1950s to fully interactive 3D characters. The trend gained momentum in Japan, where “Yuru-Chara” (ゆるキャラ) mascots represent cities, businesses, and cultural icons.
Popular examples include:
🐻 Kumamon – The red-cheeked bear promoting Kyushu tourism & Shinkansen trains
🍐 Funassyi – The mischievous pear fairy representing Chiba Prefecture
🌿 Marimokkori – The quirky seaweed mascot of Hokkaido
🐱 Hikonyan – The samurai cat guardian of Hikone Castle
Japan’s government invests nearly 1 million yen annually in mascot marketing, further fueling its global appeal. Hello Kitty is a prime example—starting as a 2D comic character, she evolved into an international pop culture icon with dedicated theme houses worldwide.
Now, Butterbear is following in these footsteps, creating an immersive world for fans to experience—not just a brand, but a character they can interact with and cherish.
✨ Join the Butterbear craze! Get your tickets now at www.icvticket.com and follow Butterbear.th on Facebook for exclusive updates.
#ButterbearHouse #Butterbear #SiamParagon #MascotMarketing #HumanizingBrand
Leave feedback about this