Bangkok, Thailand – Nissan Thailand has announced a significant executive leadership change, appointing Takaaki Yanagi as the new Senior Vice President. Yanagi will take over from Masao Tsutsumi, who has been promoted to President of Nissan Philippines, effective April 1, 2025.
Strategic Leadership Shift at Nissan Thailand
Masao Tsutsumi, currently serving as Senior Vice President of Nissan Thailand, will assume his new role as President of Nissan Philippines, based in Manila. His leadership has been instrumental in driving business growth and operational excellence in Thailand.
Takaaki Yanagi, a seasoned automotive executive with over 23 years of experience, steps into this key role. He previously served as General Manager at Infiniti China and Deputy General Manager of Business Development at Dongfeng Nissan Passenger Vehicle (DFN).
Yanagi’s Vision for Nissan Thailand
As Senior Vice President of Nissan Thailand, Yanagi will oversee non-manufacturing operations, including:
- Marketing & Sales – Strengthening brand positioning and customer engagement
- Aftersales Service – Enhancing customer experience and service quality
- Dealer Network Development – Expanding nationwide dealership support
- Corporate Communications & PR – Driving Nissan’s brand awareness in Thailand
- Government Relations & Legal – Strengthening regulatory compliance and strategic partnerships
- Business & Market Intelligence – Leading data-driven decision-making
Reporting directly to Toshihiro Fujiki, President of Nissan Thailand and Nissan ASEAN, Yanagi aims to accelerate business expansion, digital transformation, and customer satisfaction.
Takaaki Yanagi’s Industry Expertise
With an extensive track record in China, Hong Kong, and Japan, Yanagi is known for:
- Leading marketing, sales, and product planning initiatives
- Driving global product strategy and business development
- Revitalizing Nissan’s market presence in competitive regions
His expertise in business transformation, strategic partnerships, and digital innovation will play a crucial role in shaping the future of Nissan Thailand.
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Stay tuned as Nissan Thailand continues to drive automotive excellence and innovation into the future.
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