For those passionate about preserving Thai handicrafts and worried about their disappearance, Ticy City brings good news. The Sustainable Arts and Crafts Institute of Thailand (SACIT) is leading efforts to breathe new life into near-extinct crafts, turning them into valuable cultural heritage. SACIT is also on a mission to position Thailand as the ASEAN hub for arts and crafts, enhancing both domestic and international recognition.
SACIT’s 4-Pronged Strategy for Revitalizing Thai Handicrafts
SACIT’s mission focuses on four key initiatives: preserving traditional crafts, fostering sustainable development, enhancing craft work through partnerships, and promoting a culture of happiness within the organization.
One of the major upcoming events, “SACIT Symposium 2025” and “Crafts Bangkok 2025,” will offer an international platform to showcase Thai handicrafts. These events will not only highlight the beauty of Thai crafts but also provide marketing opportunities for artisans, allowing Thailand to step into the international spotlight. Additionally, SACIT plans to expand its influence by launching the “SACIT for Middle East” project, aiming to introduce Thai handicrafts to the Middle Eastern market.
Promoting Thai Handicrafts for Sustainable Development
Assoc. Prof. Dr. Anucha Teerakanon, Director of SACIT, emphasized that by 2025, SACIT will focus on preserving traditional handicrafts that are on the brink of extinction. These efforts are aimed at maintaining their relevance in modern society through innovative design, material selection, and eco-friendly practices. This sustainable approach aligns with global trends and ensures that Thai handicrafts stay valuable for generations to come.
Furthermore, SACIT is committed to expanding the market for Thai handicrafts by leveraging digital platforms. Through social media channels such as Facebook, Instagram, TikTok, and YouTube, SACIT will engage with a broader audience and connect younger generations with Thai craftsmanship. In doing so, SACIT seeks to generate a deeper appreciation for these traditional arts, ensuring they continue to thrive.
Key Projects: SACIT Symposium 2025 and Crafts Bangkok 2025
The “SACIT Symposium 2025” will take place under the theme “Crafting Sustainability across ASEAN and Beyond”—a unique opportunity for knowledge exchange and collaboration between Thai and international experts. Scheduled for August 8-9, 2025, the event will bring together artisans, scholars, and industry leaders from ASEAN countries and beyond, with participants from Japan, South Korea, China, Taiwan, and India. The symposium aims to elevate Thai handicrafts on the world stage and push for the preservation of endangered crafts like lacquerware and Muak.
Crafts Bangkok 2025 will be another highlight, featuring contemporary Thai crafts, from traditional silk and cotton fabrics to intricate reed weaving and pottery. The event will run from June 18-22, 2025, at the Queen Sirikit National Convention Center. SACIT is also introducing innovative new products that align with modern consumer lifestyles, such as Craft Toys and other updated craft categories.
Sustainable Craft Production and Market Expansion
SACIT is taking a proactive approach to secure resources critical for traditional crafts, such as rubber latex, which is becoming increasingly scarce. Through partnerships with local farmers and other stakeholders, SACIT is ensuring the sustainable production and availability of these materials. Additionally, SACIT is advocating for the rubber latex plant to become an important economic resource for Thailand in the future.
Moreover, SACIT is working on social initiatives, including providing training opportunities for vulnerable groups such as prisoners and the elderly, fostering inclusivity in the craft production process. By expanding access to training and employment in the craft industry, SACIT aims to create stable jobs and empower local communities.
Building Global Partnerships for Thai Crafts
To elevate the global presence of Thai crafts, SACIT has launched the “SACIT for Middle East” project. Through a series of roadshows, SACIT will promote the elegance of Thai crafts like Benjarong porcelain and unique ceramic works, which appeal to luxury consumers in the Middle Eastern market. This initiative will help SACIT position Thai handicrafts as premium products in the global market, catering to high-income individuals with a taste for luxury.
Expanding Market Opportunities and Digital Outreach
In line with the rising demand for sustainability, SACIT is expanding its online presence to raise awareness about Thai handicrafts. Through social media and digital content, SACIT connects with audiences worldwide, promoting the values of sustainability and ethical production within the craft sector. Micro-influencers are also being leveraged to reach a broader, younger audience and inspire a new generation to embrace Thai craftsmanship.
