‘HERA’ Delivers Superior Beauty from Seoul
“Introducing ‘HERA,’ the luxury Korean cosmetics brand making its grand debut in Thailand with a new store in the heart of Bangkok at Central Chidlom’s Beauty Galerie, G Floor. Ticy City couldn’t miss out on this exciting launch, where HERA’s strategy is all about celebrating the unique beauty of Thai individuals. Believing that everyone has their own special charm, HERA has crafted a range of products that embody ‘Contemporary Luxury Beauty,’ seamlessly blending cutting-edge innovation with the essence of natural beauty.
HERA, a contemporary beauty brand hailing from Seoul, is known for its vibrant approach to beauty, reimagining it in a more colorful and dynamic way that’s now spreading worldwide. The brand’s philosophy centers on individuality, continually evolving the beauty of the ‘Seoulista’ to reflect the spirit of the times through fresh interpretations and constant innovation, empowering everyone to express their unique beauty.
The essence of a ‘Seoulista’ lies in living authentically, with enthusiasm and adaptability in a fast-changing world. They embrace all possibilities, breaking free from traditional norms to create their own signature beauty with alertness and flexible thinking.
Jeong Ho Choi, Managing Director of Amore Pacific Thailand, shared that this is HERA’s first store in Thailand, with a mission to bring high-quality, meticulously researched products to Thai people of all ages and genders. HERA’s products are designed to boost confidence, encouraging users to embrace their individuality and dare to try new things. The brand’s ‘Contemporary Luxury Beauty’ concept, which has been well-received since its launch in Japan last year, offers flexible, everyday beauty solutions that reveal natural elegance.
At HERA’s official pop-up store launch in Thailand, customers can expect more than just cosmetics. Renowned makeup artists from Korea will be on hand to demonstrate stunning looks inspired by Jennie of BLACKPINK, HERA’s global brand ambassador.
You can visit the HERA shop at Central Chidlom’s Beauty Galerie, G Floor, where over 109 products are available, including favorites like the Black Cushion, Sensual Powder Matte Liquid, Silky Stay 24H Longwear, and Sensual Nude Gloss. Products can also be purchased online via LAZADA. For more information, visit https://www.hera.com, or follow HERA Thailand on Facebook, TikTok (@herabeauty.th), and Instagram (herabeauty_official).”
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