Experience the Iconic Running Shoe with 30 Years of Innovation
As fashion seamlessly blends with lifestyle, ASICS SPORTSTYLE introduces the GEL-KAYANO™ LEGACY, a premium sneaker that celebrates three decades of unmatched excellence in running shoe design and innovation. These sneakers go beyond being a mere fashion statement; they embody over 30 years of groundbreaking technology and style.
A Collaborative Journey: Toshikazu Kayano and ASICS
What makes the GEL-KAYANO™ LEGACY truly captivating is the collaborative odyssey of Toshikazu Kayano, the visionary designer, and ASICS. This journey dates back to the late 1980s when the seeds of the GEL-KAYANO™ series were sown, well before the inception of the inaugural pair in 1993. Kayano’s muse for this iconic running shoe series was the diminutive creatures he encountered in rural settings, fondly known as “kayano.”
Unveiling a 30-Year Legacy
The GEL-KAYANO™ series transcends mere cutting-edge fashion; it is a testament to enduring technology. With its armor-like protection and agility that has outperformed the competition for over three decades, this series has evolved from a mere running shoe into a statement of lifestyle. Before passing the baton to the next generation in 2008, Kayano crafted more than 13 models within the GEL-KAYANO™ series.
Reflecting on this journey, Toshikazu Kayano shares, “When I embarked on designing the GEL-KAYANO™ shoes for running, I could have never envisioned its transformation into an iconic series within ASICS, with over 30 models released in the span of 30 years. The evolution of GEL-KAYANO™ from a performance-centric footwear to a lifestyle-oriented shoe is nothing short of exhilarating and far beyond my expectations.”
Drawing Inspiration from the Originals
The ASICS SPORTSTYLE design team found their inspiration in the original models that epitomized durability. In celebration of the 30th anniversary, they introduced a collection featuring the GEL-KAYANO™ 14 prototype. This collection received a premium touch, including designs from seven other models: GEL-KAYANO™ TRAINER, GEL-KAYANO™ 5, GEL-KAYANO™ 6, GEL-KAYANO™ 10, GEL-KAYANO™ 12, GEL-KAYANO™ 18, and GEL-KAYANO™.
Colorways That Narrate a Tale
The colorways in this collection take cues from the primary colors that have been an integral part of the GEL-KAYANO™ series throughout its history. The initial colorway features a white base adorned with accents of blue, red, and black, creating an off-balance color scheme that accentuates the fusion and technological features within the series.
Additionally, ASICS SPORTSTYLE introduces a silver colorway, reminiscent of the late 2000s, an era where this color held significance. For more information about ASICS Sportstyle, explore their website at ASICS.COM, follow them on LINE Official at @ASICSTH, and engage with them on Facebook at ASICS Sportstyle or Instagram at @asics_sportstyle_th.
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